DYKEATHON
DYKEATHON
2022
LGBT keywords SEO Campaign
🔦

LGBT keywords SEO Campaign

🏳️‍🌈 LGBTQ+ Organization
votes number
Technical requirements
SEO
Content
People's Person
Learn As You Go
projectManager
tagline
Pro-LGBT content in Arabic searches
Voters
Team stack
Tech level ( 1- low)
2
Mentor
Tori
Priority 1- low
2
Status
Approved

Context

Beit el-Meem is the main (and only? check) pro-LGBT site in Israel, for arabic searches.

What is the problem and its effects?

Current site isn’t SEO optimized, and includes minimal content. It does not show up in searches except for its directd name. This means that potential beneficiaries of Beit el-Meem don’t know about it, even after searching relevant topics.

Current state

No SEO optiization, no SEO strategy, limited content.

Proposal for solution

During the dykeathon, the site will be filled with LGBT content. Using it’s partenership with the rest of the LGBT organizations in the dyekathon, it can be vastly promoted over search engines so that searches in arabic done from Israel will lead to the Beit el-Meem site.
Assumptions
  • Good connection to content creators and site admins of other LGBT organizations in Israel
  • Very low competition for pro-LGBT arabic keywords
  • Cost-effective work for great outcomes
Constraints
  • Most campaigners won’t be arabic speaking, will need a lot of google translate and an arabic cheat-sheet
OUT OF SCOPE
  • Writing a lot of content specifically for SEO
  • Negative SEO campaign for anti-LGBT content

Metrics for success

  • Top of first page search results for relevant keywords
  • Increase in number of google user aquisition metrics for the site
 

Technical requirements

  • SEO optimization for wix site
  • SEO strategy
  • Google Search Console
  • SEO tools - depending on the team
  • A people’s person or 2 to get all site admins from other LGBT orgs in the dykeathon for quick link creation