Multilingual Site

Context

Beit el-Meem currently has a one-page site, with minimal content, directing users to the different services offered by the organization, via google forms. The main use of the site is the anonymous chat with the hotline (Kav Keshev).

What is the problem and its effects?

Simply put:

The site does not use the potential of the internet to amplify Bei el-Meem’s reach, to those who need it

It does not reflect what Beit el-Meem has to offer

Current state

One-page Wix site using google forms and the wix built-in chat.

Proposal for solution

Building a vamped-up site, making it the first and onyl pro-LGBT arabic site in Israel, focused towards providing services to the arabic LGBT community. This includes:

Multi-Lingual (ARB+HEB+ENG) site including articles in many LGBT areas

Deifned CTAs to maximize services provided by the org

Implementation of a Blog and News & Events modules

Implementation of a Donation page

Connection to Google Analytics

Combination with an SEO campaign to maximize reach

Assumptions

The main portions of the site will be in arabic. Some pages will be multi-lingual

Almost all users will user mobile browsers

Content will be created with specific permissions

Constraints

The site will have minimum administration and maintenance. We are aiming for a single renovation with a long lifetime

OUT OF SCOPE

Making the entire site multi-lingual

Metrics for success

Increase site users by 50% (85 monthly uniques→ 130)

Increase Page Views per user (1 now → 2.5)

Increase in chats initiated (missing data)

Increase in real-life event attending by 25% (200 yearly → 250)

Technical requirements

Wix site builders - we will simultanously work on seperate pages

Wix or external modules - Blog, Event & News, Paymanets

Design - new design for the site

Content Creation - working in collaboration with the content project team

Google Analytics implementation + events