Context
Beit el-Meem currently has a one-page site, with minimal content, directing users to the different services offered by the organization, via google forms. The main use of the site is the anonymous chat with the hotline (Kav Keshev).
What is the problem and its effects?
Simply put:
- The site does not use the potential of the internet to amplify Bei el-Meem’s reach, to those who need it
- It does not reflect what Beit el-Meem has to offer
Current state
One-page Wix site using google forms and the wix built-in chat.
Proposal for solution
Building a vamped-up site, making it the first and onyl pro-LGBT arabic site in Israel, focused towards providing services to the arabic LGBT community. This includes:
- Multi-Lingual (ARB+HEB+ENG) site including articles in many LGBT areas
- Deifned CTAs to maximize services provided by the org
- Implementation of a Blog and News & Events modules
- Implementation of a Donation page
- Connection to Google Analytics
- Combination with an SEO campaign to maximize reach
Assumptions
- The main portions of the site will be in arabic. Some pages will be multi-lingual
- Almost all users will user mobile browsers
- Content will be created with specific permissions
Constraints
- The site will have minimum administration and maintenance. We are aiming for a single renovation with a long lifetime
OUT OF SCOPE
- Making the entire site multi-lingual
Metrics for success
- Increase site users by 50% (85 monthly uniques→ 130)
- Increase Page Views per user (1 now → 2.5)
- Increase in chats initiated (missing data)
- Increase in real-life event attending by 25% (200 yearly → 250)
Technical requirements
- Wix site builders - we will simultanously work on seperate pages
- Wix or external modules - Blog, Event & News, Paymanets
- Design - new design for the site
- Content Creation - working in collaboration with the content project team
- Google Analytics implementation + events